“Paying Attention” concerns the politics, ethics and aesthetics of the attention economy. If an economy is, simply put, the mode by which a given society commodifies scarce resources, then the ‘attention economy’ situates human attention as a scarce commodity. This is a means of studying the social and technical milieu in which web ‘native’ generations live much of their lives. The purpose of this website, and the associated 2010 conference, is to address the contested ways in which we pay attention are culturally economically, and politically valued, all of which demand further ‘attentive’ study. To move that study forward, a Paying Attention special issue of the journal Culture Machine has been published, with contributions from participants of the 2010 conference.

Paying Attention: Digital Media Cultures and Generational Responsibility

The 2010 conference Paying Attention addressed key questions like: What architectures of power are at work in the attention economy ? How is it building new structures of experience? What kinds of value does this architecture produce? The conference encouraged and propagated dialogue between researchers from the fields of Cultural and New Media Studies, Philosophy, Education, Communications, Economics, Internet studies, Human Computer Interface Studies, Art and Design. This event gathered the input and insights of creative practitioners exploring critical and alternative uses of new media forms and technologies.

6-10 September 2010

Scandic Linköping Vast, Linköping, Sweden

Chaired by:
Jonathan DoveyDigital Cultures Research CentreUniversity of the West of England, UK and Patrick Crogan, Department of Culture, Media and Drama, University of the West of England, UK

Supported by:

European Science Foundation

University of the West of England, BristolDigital Cultures Research Centre